"Coyne cites Harry’s Razors and Dollar Shave Club as the Stix Golf model as companies that offer a lower-priced alternative to established names. He puts the Stix set as occupying a space between the discount box sets at sporting goods stores and the $3,000 that could be spent to buy a full set of premium clubs."
"... the recently launched Stix Golf has created its own market: beautiful, minimalist, modern clubs at a good price...The Stix clubs are manufactured by an established OEM that makes components for many of the big brands and they feel as good as they look."
"By identifying a potential value gap in the golf club market, Stix has positioned itself well to tap into a robust consumer base in one of the nation’s biggest participation sports. And since more than 2/3 of golfers can’t break 90, there are plenty of participants out there more concerned with experience over technology."
